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Público·36 miembros

Promoting Your Book: PR vs. Advertising

Advertising and publicity are often confused, especially by individuals outside the publishing industry and new authors. While they both fall under the broad category of marketing, there are crucial distinctions between book publicity (also known as PR) and buying ads. The main difference is that advertising involves a purchase, while publicity is earned through media coverage and mentions. While advertising can be influential and well-executed, many experienced individuals in the publishing industry believe that media coverage carries more weight as it lends credibility to a book and its author.

PR firms for books work behind the scenes to secure media coverage, making their efforts mainly invisible to the general public. It differs from paid advertisements, which are clearly recognized as purchased media. Publicity also positions authors as newsworthy, making their books relevant to current entertainment and informational topics. Being featured in a news article or…

Smith Publicity
hace 19 días · se unió al grupo.
Adnan Shah
21 de junio de 2024 · se unió al grupo.
Janet Gee
8 de mayo de 2024 · se unió al grupo.

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